"THE MOUSE VS. THE ELEPHANT"

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"The Mouse vs. the Elephant" project investigates and finds the factors of parental abuse. The goal is to raise awareness toward this phenomena and acknowledge people with and without children.

This was my graphic design graduation thesis project, the subject is about parental abuse, not parents abusing children but children abusing their parents. The concept is based on the story of elephant(parents) fearing the tiny mouse(children). The subject was and still is fairly new and people do not talk about it as much as we should. This was the main reason why I pursued this topic and created a new campaign within a 8 month period and try to solve a problem out of the design field using visual designs.