gallery123

Proposal for a visual system and identity
for a gallery spread over three separate locations.

The brief requires for a system for space indication
as well as visual engine for identity recognition.

Namig of the gallery was part of the brief.
The name was selected as a part of the function to indicate spaces.

Two of the three spaces inhibit a building with a "natural" grid that is a consequence of the architecture.

I have decided to base the visual part of the identity on that existing grid.

Combination of the logo and the grid are the heart of the identity.

Typography rules plus a demonstration of the logo use.

Colour palette and demonstration of logo and grid use.

Example of an exhibition poster for an exhibition at gallery space #2.

Owner