Haglöfs Trecking
This trecking film for Haglöfs was made last summer (2010) in the norther part of Sweden and Norway. We did the classic treck, the Yo-yo route, between Nallo and Kebnekaise for four days as well as a few day hikes on the Lofoten islands.We were a team of five, the filmer David Kvart, team rider for Haglöfs Andreas Fransson and Haglöfs friends Emma Wahlberg, Sanna Mattson and me, Emma Bäcklund.
- Outdoor equipment
This trecking film for Haglöfs was made last summer (2010) in the norther part of Sweden and Norway. We did the classic treck, the Yo-yo route, between Nallo and Kebnekaise for four days as well as a few day hikes on the Lofoten islands.We were a team of five, the filmer David Kvart, team rider for Haglöfs Andreas Fransson and Haglöfs friends Emma Wahlberg, Sanna Mattson and me, Emma Bäcklund.
Challenge:
Capture Haglöfs visual language to promote the new up coming spring and summer collection of Haglöfs outdoor equipment 2011.
Capture Haglöfs visual language to promote the new up coming spring and summer collection of Haglöfs outdoor equipment 2011.
Inspiretion movie for retail shops, ads in magasins, web-banner on Haglöfs web-page and store banner.
The movie released is now shown on screens in all distributors shops in Scandinavia.
Examples: Utebutiken, Intersport and Stadium. Life style images from the hike are shown on Haglöfs index as banners. There are ads in Swedish magazines such as the tourist magazine “Turist”.
Web - ad
