Brief
Choose a music group or musician. Plan an advertisement campaign for the release of a single, EP, or album. Design communication materials for the campaign, including a logo/signature, album cover, social media profiles, posters, stage set appearance, wardrobe, guerilla outdoor advert, merchandise, promotional events, fan interactions etc.
Response
An advertisement campaign promoting American rock band Imagine Drangons' new album release. The album DYNAMICS is set to release on May 31 with 13 tracks, 3 of which are early-release singles: New Wave, Echoes and Invincible. This concept embodies the theme of change and progress. The visual identity is made up of gradients that create a sense of dynamic movement. The identity includes a figure levitating in space, surrounded by a flowing, cosmic background, laced with cords that represent our connections for grounding us.
ARTIST ANALYSIS
Target Audience
Males and females, ages 16-25, can relate to their lyrics, fans of rock, people who are ambitious (feel moved by the strong messages of the lyrics).
Music Genres
Alternative rock, pop rock, electropop, indie pop.
Sources of Inspiration
The band’s personal life experiences, Artists Tim Cantor and Beeple (collaborated with them for album cover art designs). The lead singer, Dan Reynolds, is often away from his family because of his career. As a result, many of the lyrics reflect his pain and sadness of being away.
Similar Artists
Coldplay, One Republic, Twenty One Pilots, Linkin Park, Bastille, Fall Out Boy
PROMOTIONAL STRATEGY ANALYSIS
MOODBOARD
NEW CONCEPT INTRODUCTION
PRE-RELEASING SINGLES
CONCERT EXPERIENCE
POP-UP MEDIA EXHIBITION
DIGITAL PLATFORMS
