Daniella Salgueiro's profile

ALASKAchic: URBAN SETTLEMENTS and product design

HUMAN SETTLEMENTS AND HOUSING:
A Project targeted at an informal settlement in South Africa, aimed to improve existing artisan networks and develop skills to improve their commercial and trading industries.
 
FRAMEWORK PROBLEM STATEMENT
The artisan network in Alaska lacks a defined  formalised structure. There is no  
attempt to  establish a recognised  platform  from which the commercial sector 
can  function, and  this commercial sector is at present far too underdeveloped.
 
SITE OF INTEVENTION:
Mamelodi, Pretoria, South Africa. [An informal settlement]
 
BRANDING ALASKA THROUGH ARTISAN SKILLS DEVELOPMENT ZONE:
The aim is to brand Alaska  as an artisanal skills  development zone. The  area will educate and equip the people to live in the city of Pretoria by giving them the vital skills needed to be successful in the jobs they have and to be entrepreneurial. We noticed that there were many people trying to create opportunities for  themselves with the skills they had, but there was very little chance of selling their products. By creating  awareness of Alaska as a brand,  the opportunity to sell locally produced products will increase. This will alleviate the day-to-day struggles of residents by providing a cost effective solution, to promote a sustainable lifestyle. The small-scale catalytic nature of the intervention aims to  strengthen existing  activities and the placement of them, by formalising  the  informal artisan  network  in  an  attempt to  brand  Alaska  and strengthen  its  commercial  industry.
 
PHASE OF IMPLEMENTATION:
The individual intervention will form part of phase 2. 
PHASE 2:Targeting the local artisan network will better the lives of the artisans by equipping them with the necessary skills to survive in the city. Improving local capital through metaphysical branding and physical branding.
 
PROBLEM STATEMENT: 
An increasing number of people struggle to  satisfy  basic needs, 
they face tremendous difficulties, while still having to accomodate 
and introduce  changes  in  almost every  aspect  of their lives. 
Community architecture will not alleviate world  poor; this will only 
be achieved through world-wide  co-operation, funding & technology.
The intervention will be a true test of the architect’s ability to 
facilitate for real  life challenges  within a framework  with very 
strict constraints.
 
DESIGN CONCEPT:
The proposed community [interior] intervention is for the people
by the people. The ALASKAchic series  aims to strengthen the 
artisan network of Alaska  through  skills development of  [its] 
artisans. To solve the  existing  problems associated  with  the 
poor living conditions and create new  conditions in  an attempt 
to  promote   sustanable  development  within  the  community.
The series enables residents  to develop  and  build  their own 
personalised houses from the pieces provided in the ALASKAchic 
series.   The  modular  explores   clever  solutions  and  design 
sophistication  in  order  to  upgrade  and  implement   modern 
infrastructure. 
The ALASKAchic series reflects the  aspirations  of  both [its] 
artisans and residents. 
 
THE CLIENT:
Residents of  Alaska. Aimed to  improve  the  standard  of the 
living  conditions;  to  reduce  vulnerability,  build  livelihoods  and 
sustain development.
 
MISSED OPPORTUNITIES:
Wall panels: 
Potential to function more than simply a  dwelling  unit and skin. 
Potential for  furniture to  be  built  into  and  fold out of the 
panel, as  well  as the potential for  incorporation  of  insulation.
Multi-functional  furniture  pieces  will  result in better  use of  
the one/two room all-purpose housing typology.
Current approach to dwelling is  make-shift, essentially  function, 
has the potential for clever  solutions and  design sophistication.
 
DESIGN BRIEF:
The proposed intervention  aims to enable a panel-maker artisan
Tiisetso to expand his  business  and  product  range through a 
series  of   specifically  designed   furniture  pieces  that  are 
collectively  branded as the  ALASKAchic series. The series is a
collection of multi-purpose furniture pieces that can be configured
in a variety of ways within a one/two-room housing typology of an 
Alaskan shack. The series consists of a modular  redesign of the 
existing shack wall panel, a  free-standing table, a fold-out table, 
a storage cupboard, a  bed  proposal  and  an insulation proposal. 
The ALASKAchic series responds to the sensitivity of resources
and simplicity of design associated with unskilled labour. All pieces 
of the series have been designed with ease of assembly in mind,
to have joining  and material consistency  throughout to promote 
overall simplicity and design sophistication.
ALASKAchic: URBAN SETTLEMENTS and product design
Published:

ALASKAchic: URBAN SETTLEMENTS and product design

ALASKAchic. A furniture series for an informal housing typology. Aimed to brand Alaska [An informal setting in South Africa] and provide a cost-e Read More

Published: