Your website can rank higher in search results and draw more traffic by constructing backlinks through social media. Creating high-quality, shareable content and utilizing various social media platforms can help you establish helpful backlinks that tell search engines that your content is trustworthy, authoritative, and relevant.

Create clickable links to your website in the bios, descriptions, and "About" parts of your social media profiles to start optimizing their visibility. 

Re-share other people's work, leave insightful comments on their articles, and send each other messages to cultivate partnerships with other brands and influencers in your industry. Guest posts and content mentions could arise from these relationships.