Served as campaign strategist and lead account manager for cutting-edge branded audio and podcast programmatic advertising initiatives, complemented by digital display retargeting. The ambitious goal was to significantly boost engagement metrics, including listen-through rates and click-through rates. To achieve this, I employed a multifaceted targeting approach that masterfully combined the precision of 1st party data with the power of deterministic and probabilistic audiences.

Through this innovative strategy, we successfully amplified brand resonance and drove meaningful interactions with our target audience, showcasing the effectiveness of data-driven marketing in the audio and podcast landscape.