In 2017 I consulted with the SF Lowrider Council for their Facebook Ads campaign to promote the Selena Quintanilla Tribute Cruise in the Mission District of San Francisco, CA. 

With a minimal monetary budget, we were able to earn them a combined 234,800+ reach and 23,500+ engagements on their ad posts, activating a large community audience attendance in the 1,000's for the actual event, which furthermore allowed them to access further grants and funding for operating costs, high profile media coverage, and legitimizing cruise culture by CA law for future years to come.