When creating the visual identity for this brand dedicated to pet accessories, I immersed myself in a world where the unconditional love of our pets intertwines with the joy and vitality of design. Inspired by the unique connection we share with our furry companions, I chose a color palette of blue, yellow, and orange to reflect the energy and happiness that our pets bring into our lives. The logo, with its soft finishes and fluid curves, evokes the tenderness and warmth that only a pet's love can provide. Every element of this brand conveys the essence of Pet Story: a place where color and warmth come together to celebrate the beauty of the bond between humans and animals.