Ice Dew – Change Begins with Clean Water
Water.
Clean water.
It comes out of the tap, the dispenser, the bottle…
It is something we all take for granted, every single day.
Yet, it is so very essential to life.
In fact, it is THE most basic of all human needs.
In China, at our very doorstep, there are still 50 million children living without this essence of life.
It is with this very thought and knowledge, we embarked on a journey with Coca- Cola China to provide every one of these Children with safe, clean drinking water, and with the aim to bring this number to 0. Together, we created a movement simply called:
“Change, begins with clean water”
more: http://www.ice-dew.com
Client:ICE DEW
Agency: Amber Communications
Project: Change Begins With clean Water
Photography: Jiguang Xie
