Gretchen VanderWall's profile

Six Virtues Logo Design

This logo set for the six virtues features imagery based off of different stories from the Christian Bible. Each image is portrayed as hands, because hands are not only commonly used in Christian imagery, but also come across as very gentle and humane and serve as a small reminder that the people in Bible stories are people and that God works through ordinary people every day. However, the logos themselves don't necessarily appear as religious imagery in order to appeal to a large audience and bring curiosity as to what each one means. The logos are soft thin lines in order to appear both elegant and inviting. 
The logos are intended to appear as a soft yellow on top of a blue background. The blue being a color that represents water, as Jesus is often known as the living water and the light yellow intended to represent sand as a reference to how Christians used to draw the Jesus Fish in the sand during conversation to see if it was safe to talk about God. In order to be displayed in multiple forms, there is also a blue version of the logo set to be displayed on lighter backgrounds. 
A very large part of creating these logos was the use of the golden ratio in order to give them perfect proportions. 
Some of the sketches for the logo designs. 
Six Virtues Logo Design
Published:

Six Virtues Logo Design

Published: