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Z-Rider, Electric Scooter brand identity

Electric Scooter Brand Identity
Z-Rider is committed to revolutionizing urban mobility through futuristic, electric scooters that blend cutting-edge technology with vibrant, pop-colored aesthetics. Our focus is on providing an eco-friendly and stylish solution for tourists, students, and short commuters navigating cityscapes. Z-Rider aims to redefine the urban commuting experience by offering a seamless blend of innovation, convenience, and an unmistakable sci-fi flair.

- Target Audience age group 18-35.
- Likes techno, vapor wave, 80s theme.
- Involved in daily quick nearby commuters.
- Tourists who are new to the town or coastal area.
- Key features are long battery life, light weight and portable, smart connectivity.
Logo Design

High saturated pop colors that would definitely attract targeted audience.
An electric bolt fused with ‘Z’ to represent an “electric” powered product brand.
Black & White version for easy use on social media and advertising.
Scooter Graphics
Digital touch screen Kiosk
Signage
Social Media Advertising
Thank you for visit.
Disclaimer: This branding concept is part of a fictional brand campaign created for a college assignment, intended to showcase the skills and understanding in design and branding.
Z-Rider, Electric Scooter brand identity
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Z-Rider, Electric Scooter brand identity

Published: