About the project:
Branding and brand identity for an initiative aimed at understanding the state of green finance in the banking sector, an initiative by IFC (International Finance Corporation). Workshops were conducted with project leaders to identify audiences, create the value proposition, and define the communications strategy. Workshops with sustainability leaders from Colombian Banking were conducted to identify opportunities and needs in green finance. A naming process was undertaken (where various options were tested), and a versatile visual identifier was created for Reports and Awards. The design is based on a transition from blue to green, illustrating the benefits of green finance for both businesses and the planet.
Digital campaign and digital PR for participating banks in the survey: The report draws on information obtained from an extensive survey to assess the state of green finance within banks. The challenge was to increase the low participation rate as per the schedule. In just one month of a multi-channel campaign, we surpassed the established participant figures and generated business leads for the IFC Financial Institutions Group team.
Award Ceremony and Report Summary (As part of the FELABAN Annual Assembly, the largest banking event in the region): Design of expectation campaign (using IFCs channels), and design of all touchpoints. The awards are made from certified recycled cardboard, personalized, and easy to carry (winners are from different countries).
Acknowledgment:
Working team: José Emilio Santos, Valerio Tedesco, Adriana Álvarez.
IFC team members: Marcela Ponce (Climate Finance Lead), Carlos Serrano (Business Development Lead).
