Project Background
A campaign with Sustainable Development Goal 13, Climate Action and the brand, Dilmah.
The aim is to raise awareness to the SDG and promote Dilmah through digital posters on social media and a pop up store.
Brand Alignment
Dilmah revolves around its ethics and sustainability, caring for both people and the environment. This commitment aligns perfectly with Sustainable Development Goal 13.
Pop Up Store Location: Marina Square Linkbridge Atrium
Area: 84SQM, 14M x 6M,
Target Audience
Dilmah, a Sri Lankan brand known for its Ceylon tea, offers a variety of products including their ICED TEAS aimed at a younger audience.
Campaign Tagline
To encourage people that they should start acting on climate change before it is too late.
Colour Scheme
Reflects both Sustainable Development Goal and Dilmah. Overall, they are lighter so as to give off the feeling of naturalness and vibrance to appeal to the younger audience.
Fonts
Gives off a sense of elegance and friendliness.
Knowing:
Users can learn more about the Sustainable Development Goal and Dilmah
Users can smell the tea leaves of Dilmah and learn more about their sustainable process of harvesting tea with a video
Users can draw on the digital tablet any tree of their imagination. It will appear on the screen and many unique trees from different people are displayed throughout.
Users can get in the giant cup and take a picture.
Users can write down their pledges on climate action and paste them on the walls.
A big inflatable earth ball that users can hug and take picture with the colourful backdrop.
Giant Recycling Bin, based on the real Dilmah Iced Tea Bottle, the recycling bin is a bigger version for users to recycle their glass bottles and even take pictures with.
