Nuformilk
Nuformilk is a new infant formula, which will soon be launched on the US market. It will be the first infant formula marketed without GMO (genetically modified organisms), free of palm oil, gluten free, antibiotics free and no martek oils.
Breast milk is the best for your baby, but if you need a replacement for this, Nuformilk is a good alternative with practically the same nutritional values as real breast milk.
My design inspiration is a mix of medical packaging and baby products, in order for the message of truly healthy infant formula to be reinforced for the target audience.
The target audience for this product is parents with a new-born child, double-income, educated, and with focus on a healthy lifestyle.