Project Overview
JANUARY brand is inspired by the interweaving of nature and city. With each New Year, the old and the new are alternating, combining the elements of simplicity and fashion.
JANUARY品牌靈感來自自然和城市的交織感，每跨越新的年度，一種新舊交替，融合了簡約與時尚得元素。
Project Approach
The development of JANUARY focuses on whether the upper body of the bag is comfortable and lightweight, with a simple and classic silhouette, conveying the image of women confidently traveling in the busy city. We encourage women to deal with life gracefully, bravely face difficulties, and live their lives. The design refines the elegant and tough beauty of women, and conveys the unique style of the brand through visual vocabulary.
JANUARY開發上著重包款上身是否舒適輕巧，搭配簡潔經典的廓形、傳遞女性自信的穿梭在繁忙的都市意象。 我們鼓勵女性可以優雅從容地應對生活，勇敢面對困境、活出自我，因此提取出了品牌核心為“追尋，忠於自我“。設計上提煉女性優雅堅韌的美，透過視覺語彙，傳遞品牌獨特的風格。
Brand Concept
JANUARY- "NEW BEGINNINGS, ENDLESS POSSIBILITIES" .It means "new beginnings, endless possibilities."
We encourage women to chase their dreams in January with a new start. Face it bravely and create your own wonderful story.
JANUARY-“NEW BEGINNINGS, ENDLESS POSSIBILITIES”，意味“新的開始，無限可能”。他鼓勵女性們在一月的新起點中追逐自己的夢想。勇敢面對，創造屬於自己的精彩故事。
Color
The colors of JANUARY are black, white and gray, which are inspired by colors in nature and convey sincere and pure feelings. Simple primary colors can well accommodate all colors. Instead of defining them, we adopt an open attitude and tolerate different attitudes.
JANUARY的色彩以黑白灰做搭配，靈感來自於自然中的顏色，傳遞真摯純真的感受，單純的原色可以很好的容納所有色彩，我們不去定義，而是以開放的態度，包容不樣的姿態。
Brand Design Slogan & Principle
JANUARY, through deep thinking and continuous internalization, in order to express JANYARY's unique sense of depth in an obvious way at all experience points, the two keywords depth and interior have been applied to slogans and brand design in various ways.
JANUARY，透過深度思考、不斷內化，為了在所有體驗點上以明顯的方式表達JANUARY獨特的深度感，深度、內在這兩個關鍵字被以多種方式應用到口號、品牌設計上。
