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A new generation of precision design

Castle 1895 Draught

Concept & Design by Jay Badenhorst, Berge Farrell, Cape Town
with Steven Berge, Berge Farrell, Cape Town
 
Castle 1895 Draught has just launched with a boldly progressive, contemporary and innovative bottle and can design that brings to life the brand's promise of 'a legacy of taste, progressively crafted for genuine refreshment'. the finely crafted 1895 Draught packs bring to life and build on Castle's legacy of credibility, craftsmanship, authenticity and quality in a refreshingly premium white, gold and green colour palette.

Constantly pushing limits and redefining possibility, the design subtly retains the key links to the mother brand. The Charles Glass signature, founding date, 1895 and the Castle logo were all refined to communicate the strategic architecture of progressive craftsmanship.
Typographically driven, the fusion of contemporary minimalism in design with the award winning heritage of the brand, results in a visual language that is on trend, yet still invites a knowing smile from consumers.

With the launch of 1895 Draught, Castle stays true to its roots, but continues to evolve to fit the lifestyle and tastes of today's progressive man, and indeed, that of today's new generation of exceptionally talented brewmasters.
SABMiller Gold Circle Awards 2014 - Award for Excellence in Packaging Design
A new generation of precision design
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A new generation of precision design

Castle 1895 Draught has just launched with a boldly progressive, contemporary and innovative bottle and can design that brings to life the brand' Read More

Published: