Emilie's website was redesigned from November 2018 to January 2019, developed, and launched in April 2019. Working alongside the client, we implemented data-driven strategies and industry best practices and boosted the time-on-page on the recipe index page by 89% within a year. The enhanced home page design resulted in a 12% increase in time-on-page and a 7% decrease in bounce rate. Additionally, by creating a content framework and style guide, the design I implemented helped Emilie achieve a remarkable 99% increase in organic traffic over two years.