Starbucks Solutions
Research for Starbucks's problems and design an App to improve user experience
Starbucks Case Study
Starbucks coffee shops are ubiquitous. Most people enjoy drinking unique taste. However, sometimes people have to wait for a long queue and they might get wrong coffee when the staff call their name. Our team realized that we should improve shopping experience in order to maintain happy environment
Problem & Situation
1. If the queue is too long, people feel annoyed or start to do other things, such as using smartphone and chatting with friends.
2. There are too many people on the weekend. Thus, we observe that people see each other in front of desk when their name is called and consider whether they get the certain coffee by themselves
The understanding of user's reactions
Ideation
My idea is that I design a daily story paper for everyone to read when they enter the starbuck and they will get a story from different types, such as the science & fiction and romantic story
App Solution
My team decide to make an App for users
User Flow
Classification hat
To understand more about users, I classificated 6 groups based on our research
Test Feedback
The user see the “Log in” page and does not see clearly font because they are too small, When they went to "Home” page, He did not see what they are difference between “mean” and “order online” button. Moreover, He does not know how to go back the last page and spent a lot of time searching.
The order page is too narrow. There are a lot of items that closed to each other. When I completed the order, I do not understand what the number means which is “32”.
The hamburger menu does not work.
How Our App Work
Summary
What I have improved our App’s process
After discussion, we realized that we should add more functions, such as history record, back to the previous page, ordering more different food not just only coffee.
Next, we develop more pages which are related to user expectations. They are able to switch different page easily and understand what happened to each page.
Furthermore, not only do customers more choices to purchase food, but they are also to have clear directions that lead them how to do.
