Digital: Arundel Black Bar Association Branding
This project showcases my ability to expand beyond cliche ideas for branding and layouts. The Arundel Black Bar Association is currently standing up and they requested logos and a membership brochure. They informed me that their name is fluid as the association may be renamed in the coming years. I decided to design a modular logo for them so the wordmark could be easily altered, but the icon would remain intact for recognition. Then working from their copy, I laid out the brochure in a sensible, flowing manner. I incorporated the arches from the logo icon to add visual interest while guiding the viewer through the information.
