Michelin Primacy 4+ Launch Event
Michelin is a leading global tire manufacturer, providing the highest quality and diverse range of products for mobile transportation, with the core brand goal of providing the most comfortable driving quality. For the launch event of Primacy4, the brand hopes to deviate from the traditional product release format, aiming to let consumers better understand the life changes the brand brings to consumers through event planning. As the creative director of this event, using the concept of urban roads, different road scenes are integrated into the event design. Scenes like outdoors, city, and suburbs help consumers more easily understand the different functions and driving experiences the product can bring under different road conditions. Not only this, but the concept of Out-Of-Home advertising is also integrated into the event, making the event itself a large-scale advertising promotion, achieving brand promotion purposes by holding the event exposure in the most bustling area of Taipei.
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法條依據來源〈 營業秘密法第2條 〉
本法所稱營業秘密，係指方法、技術、製程、配方、程式、設計或其他可用於生產、銷售或經營之資訊，而符合左列要件:一、非一般涉及該類資訊之人所知者。二、因其 秘密性而具有實際或潛在之經濟價值者。三、所有人已採取合理之保密措施者。
