The thesis concerns the study and design of the brand identity and website for the creation and sale of clothes from sustainable materials and old clothes. The purpose is to approach buying new clothes through a process that has a positive impact on the environment and a more modern style in terms of the aesthetics of clothes symbolizing the future and evolution. The logo symbolizes restoration. Αs nature regenerates itself, the cycle continues in a new form. There is a feeling of fluidity, symbolizing the combination of materials that creates something new.
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