CLIENT: Madam Phuong Noodle
BRIEF: Local Quang Noodle store named "Madam Phuong's Noodle" makes its debut as a traditional with a slight breath of modern brand that sells mainly Quang noodle with duck drumsticks.
IDEA: The logo consists of a stylized country lady in her 50s, widely grinning, hugging a duck in one arm and a bunch of veggies and noodle in the other arm. Beneath her is the name of the brand “Madam Phuong Noodle - since 1986”. This also tells the customer that Quang noodle with drumstick is the signature food of this brand.
-Hoa-
Menu, in the form of a desk calendar
Placemat
Open & Closed Sign that is hung outside of the store
Uniform for the cook and waiters.