A steady revenue stream to RPW.
In partnership with Real Portuguese Wine, we leveraged our digital marketing expertise and their wine knowledge. Through our collaborative efforts, we created impactful email journeys, compelling newsletters and efficiently managed email campaigns. The outcome? A recurring income derived from email, heightened brand loyalty, and enhanced engagement — all achieved with minimal costs.
• Created and optimised 5 automation journeys
• Comprehensive Analysis and Research
• Email Strategy and Campaigns Management
IDEA /
Designing distinctive email experiences.
After three years in the natural wine industry, Real Portuguese Wine (RPW) reached out to us, seeking support in overcoming a plateau and elevating their business to new heights.
To build a recurring revenue stream, there were a couple things we needed to achieve first. We needed to first get an understanding of our launch point, meaning, the industry and its dynamics, the business itself, competitors and, most importantly, the audience.
Secondly, we needed to create a strategy so we could begin impacting RPW's revenue.
To build a recurring revenue stream, there were a couple things we needed to achieve first. We needed to first get an understanding of our launch point, meaning, the industry and its dynamics, the business itself, competitors and, most importantly, the audience.
Secondly, we needed to create a strategy so we could begin impacting RPW's revenue.
Following that, we then began our process of creating the email journeys that made the most sense to the business, optimised the email form on the website and managed email campaigns.
EXECUTION /
Where every message tells a story.
Following the groundwork, we proceeded to create five distinct automation journeys and concurrent weekly email campaigns on a 6-month period.
We determined that the most suitable automation journeys for the business were:
• Welcome
• Abandoned cart
• Cross-selling
• Birthday
• Review
Simultaneously, our weekly email send-out campaigns took shape:
• Awareness
• Christmas anticipation
• Christmas
• Post-Christmas
IMPACT /
Following our automation journeys creation, and campaigns managed, several notable benefits emerged, including:
• 1263% ROI Attained
• 1263% ROI Attained
• 49% Open Rate Achieved
• 19% Revenue Channel Share
• 19% Revenue Channel Share
CLIENT TESTIMONIAL /
"Confetti exceeded all expectations.
Professionalism, transparency and good results."
Antonio Filipe Teixeira
Owner of Real Portuguese Wine
Professionalism, transparency and good results."
Antonio Filipe Teixeira
Owner of Real Portuguese Wine
PROJECT INFORMATION /
Tasks developed /
• Research & Analysis
• Strategy Creation
• Campaign Plan
• Automation Journeys
• Campaign Management
• Website Signup Form
• Personalisation Strategies
• A/B Testing
• Analysis & Reporting
Timeframe /
• Strategy Creation
• Campaign Plan
• Automation Journeys
• Campaign Management
• Website Signup Form
• Personalisation Strategies
• A/B Testing
• Analysis & Reporting
Timeframe /
6 months
