George Serepas's profile

"Never done before" campaign

The video is a material of a campaign that showcases real life examples of how innovative ideas shape our life, trying to draw a parallel between those and AI tools for insurance companies.
I tried to enter the two horizontal lines of logotype into play to connect the narrative and the brand by seperating the words that indicate the difference the correspondant service made (for example at the beggining the word "away" is the indicator of the innovative idea of airbnb). The lines are always present and in the end move back to the logo creating a mechanic that hopes to make the word DGTAL  an indicator of an innovative idea in Insurance.
"Never done before" campaign
Published:

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"Never done before" campaign

Published: