The target audience for Universal Music UK is distinct, comprising employees, artists, and labels under the umbrella of Universal Music UK. Our solution, “Exhibit 24,” strategically addresses multiple trigger points within this diverse audience. The concept of “Exhibit 24” serves as a challenge to embrace the hidden talents within the organization and stands as a testament to the commitment of the artists and employees of Universal Music. It provides a unique insight into the artistic heartbeat of Universal Music UK, inviting participants to join an exclusive artistic journey
