Responsible for managing content creation and audience growth on LinkedIn and Google My Business pages, as well as designing positive monthly wallpapers and crafting engaging copy for push notifications and daily APPirmations on the ByErim App.

Enhanced the launch of the ByErim App by providing informative articles, targeted push notification messages to users, daily APPfirmations, bespoke phone wallpapers, and delivering exceptional customer assistance for seamless navigation and query resolution.

The app was a resounding success on the launch in April 2021, collecting 4000 downloads in 24 hours and securing the 54th spot in the App Store's shopping category, surpassing well-known brands such as Missguided, Ikea, Co-Op, plus more. The app significantly boosted customer engagement, sales and brand loyalty.

Seasonal newsletter contributions included announcing the restocking of the 50ml Luxury Hair & Beard Oil, complimentary downloads of phone wallpapers via the ByErim App, and announcing Father Figure Day.