Prakruti Homeopathy Clinic - Brand Identity Case Study:
Prakruti is a holistic healthcare clinic founded with the vision of promoting well-being through the gentle power of homeopathy. Grounded in nature's wisdom and guided by compassion, Prakruti offers personalized care and natural remedies to restore balance and vitality to the lives of its patients.
Scope:
Scope:
Brand Logo and Brand Identity.
Challenge:
The challenge was to create a logo that effectively communicated Prakruti's holistic approach to wellness, differentiated it in a competitive market, and aligned with its brand vision and values.
Design Process:
As the name suggests, the goal was to focus on nature, healing symbols, and holistic wellness concepts to inform the logo design direction.
As the name suggests, the goal was to focus on nature, healing symbols, and holistic wellness concepts to inform the logo design direction.
Feedback and Iteration:
Presented initial logo concepts to Prakruti stakeholders for feedback and refinement. Iterated based on feedback to ensure alignment with brand vision and objectives and following is the final result of the logo.
Presented initial logo concepts to Prakruti stakeholders for feedback and refinement. Iterated based on feedback to ensure alignment with brand vision and objectives and following is the final result of the logo.
