Client l Day by day
Project Design l Branding identity
Position l Art director
I designed a cafe that brews high-quality coffee by roasting coffee from the town where I was born. The relaxation of a cup of coffee in a busy daily life is a commonly used copy, but this was a branding project that put a lot of thought into finding a link between the day and coffee.
"The link between one day and another"
A design that connotes the meaning of connecting one day to another by using ‘B’, which can be said to be the link of Day by Day.
Together, a visual impact is ensured and a communication intention is addressed that appears to understand and uniquely distill a convenient and natural quality through simple forms, color choices and images.
The color palette of dark greens, pastel greens and more vibrant leafy greens brings the coffee to life as it's being made, while also providing a great feel that plays with colors associated with healthy living and natural foods. As flat panels in print and online, they bring out the detail and quality of food images and complement Day by Day's interior design.
