如沐诗浴 means "The Poetry of Bathing"
Alba means the sun rise in spanish.
And lighting is the most interesting feature of the product series.
So we create a modern poetry for each product in Alba series.
When people see all the products, they are just like reading poems, feeling the beauty of lighting and literature.
Outdoor lightbox. The sunrise of Barcelona. Guide people to booth.
Brochure
Agency: CIVILIZATION
Creative Director: Andrew Lok
Art Director: Roy Feng
Designer: Emma Xu
Copy: Miya Wang
Photographer: Matthew Edward
Producer: Ive Yang
