Pacific Brands commissioned Spring Melbourne to reinvigorate the Mossimo brand, label and packaging applications across all product categories. The positioning is that Mossimo is the definitive word on street fashion and so now the famous Mossimo signature sits within a graphic shape (aka speech bubble) inspired by the language of the streets. Spring devised a system that segments the Apparel, Denim, Underwear, Accessories and Youth categories with gender specific colours, and helps to create clear distinctions between product areas instore. Over 150 product label and packaging elements now have a consistent look and feel. We also provided extensive guidelines on how the new program works.

Visit chopsfortea.com to see more of our work.

© Spring Melbourne 2011