The Academy is an internal training platform that is a gateway for people to develop their skills and carve out career paths to move up the ladder in the future. 

Freebridge needed a brand identity, that was separate and sat away from their current visual brand, but still held links to it for when they eventually go out into the community with customer-led training opportunities. 

The academy has three arms, so we can section the brand into three main colour-ways to help distinguish between the three. 

I also created a strapline that can be used internally as well as working for external use too.