Myself and a friend joined together to create a brand new society for the University of York; Filipino Society. I was brought on to provide marketing & design skills and put together a brand identity for the society.

The University of York is notorious for it's bird wildlife on campus, and so the initial design concept was to incorporate a duck somehow.

Splitting the image of the duck into seperate parts allowed for a block colour scheme to use all 3 colours of the Filipino flag (red, yellow and blue).

The flag also features 3 stars (symbolising the three major island groups of the Philippines) and a sun. I took used the rays of the sun from the flag on the back of the duck as feathers, and in keeping with the 3 stars, ensured to use just 3 rays of the sun.

The logo works well on both a dark and light background, and could be used on many mediums.

The logo can be seen here working on both a light cream, & dark black hoodie option for members of the society to choose from.