Angry Robot Brand Identity
Angry Robot started life as a Harper Collins science fiction imprint.
Since creating the identity in 2009 it’s quickly grown to become a fully independent publishing house. With such a vast array of reference material it was clear that the rationale for driving the visual execution should be that of ‘timeless and classic appeal’. The identity pays homage to the iconic GORT from the classic 50s film The Day The Earth Stood Still.
The simplistic nature of the logo adds strength and implies menace without playing up to a stereotypical angry expression. The identity remains one of our favourites.
There are six genres that fall under the Angry Robot remit. We assigned colours and created generic proof jackets for titles. These jackets are used before actual cover artwork is finalised.
The idea of dysfunction and the use of negative space is very much a part of the Angry Robot graphic vernacular. Featured here are just some of the business tools we created to kick start the brand – banner ads & B2B marketing literature.
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© Chops For Tea 2013
