Client: Tampa Bay Lightning Media: Gameday giveaway item Target: Lightning hockey fans Direction: Throughout the 2010-11 Lightning hockey season, 17 home games had been designated for a trading card sheet giveaway. A different player was delegated for each 9 card sheet. Revered as a very popular item amongst fans and players alike, the initial sheet featured Steven Stamkos, who upon seeing his set, requested a significant amount for him to keep and take back to his hometown in Ontario, Canada.