Blue Cross and Blue Shield of North Carolina - Let's Talk Cost
Wanting to shift the debate about exploding health care costs beyond simple finger-pointing,
Wanting to shift the debate about exploding health care costs beyond simple finger-pointing,
Blue Cross and Blue Shield of North Carolina tapped Capstrat to create a campaign that would ignitea new discussion. TV spots along with other on-and off-line initiatives, used humor (specifically, goats!) to draw attention to a topic that most people find dry at best, and dauntingly off-putting at worst. Viewers were driven to a website that fosters open exchanges about rising medical costs while providing helpful 3rd-party information.
Role: Co-Creative Director and TV Art Director
"Courtroom" :30 TV
"Locker Room" :30 TV
"Dinner Party" :30 TV
Pillar signs
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