A brand book for the esports organization Serious Team is essential for ensuring consistency and coherence in the brand's visual representation. It serves as a crucial tool for establishing and maintaining a recognizable image for the team, as well as strengthening connections with fans and partners. The brand book includes rules and recommendations for using the logo, color palette, fonts, graphic elements, and other key brand attributes. It aids in creating consistent and professionally looking materials such as logos, banners, social media covers, product packaging, player uniforms, and other elements of Serious Team's visual identity. The brand book also helps prevent incorrect or inconsistent use of the brand by third parties, ensuring that the team is always represented in accordance with its values and professional image.