Governmental structures are often considered to be dinosaurs in the world of marketing. With long queues and personnel who don't really care about you. Service Centres were founded in 2018 to break the stereotype. A governmental service can be different. We created the brand with a human face. A service Centre is simple, clear and understandable even if you are 5 years old. Three dots on the logo symbolize the traffic light, which is always green on all 3 lights. The team of a service centre is open and always willing to help. They will clearly explain how to get a driver's license, register your car or solve any problem.
everything is rather simple, considering the investment that had to be made to rebrand hundreds of locations we advised on materials and production methods to optimise expenditures.
memo cards, for clients to write down things with phone numbers of clients service support.
One of the freshly rebranded locations
Navigation played very important role. most clients do not visit Service Centres often, because they do not change cars or driver license, so experience start with not knowing what to do and where to go — stress. Our task was to make everything extremely simple even when approaching the location. The biggest challenge was creating navigation system that could be adapted to hundreds of completely different locations.
Everything to the smallest detail had to be taken into consideration, including small communication signage.
Main color was green, shade that is very common, thus it was easy to find furniture
Mobile Service Center that drives to distant location where there is no regular Service Center in the region and people incur inconveniences when trying to register new car or get driver license.
