CLIENT: None ( University Project)

 

CONCEPT: OREO, targeting children aged from 5- 12, has remained its traditional family concept over years. This TVC uses the current society problem: social media addiction to emphasize the needs of interaction between family members and brings out a message: “OREO gives you moments that you’ll heartily enjoy with your family”

 

SCRIPT: A small kid, trying so hard to catch his parents’ attention while they are busy playing ipads in a picnic, comes up with an idea when he sees OREO in a basket. He uses the crunches sound of biting OREO to lure the attention of the whole family . He eats his OREO so happily that they decide to drop all their devices and stare at him. He then smiles and bring forth a lot of OREO for them to eat. They all enjoy the cookies and playfully tease each other.