Ridged Box Structure and Lip Balm Design 

The main goal of this project is to create and design packaging for Willow Beauty’s new Summer Lip Balm Line, featuring Coconut, Watermelon, and Banana flavors. The design must effectively communicate the natural, refreshing, and summery qualities of the lip balms while aligning with the brand’s commitment to natural beauty and cruelty-free products. The packaging should employ muted colors that match each flavor, evoking the essence of summer, while ensuring it stands out on the shelf and appeals to the target audience.

The end goal of this project was to create a ridged box structure that reflects the brand identity and the items inside. The pattern on the inner part of the box was made with the flavors of the lip balms in mind, and the outer part of the box was made to reflect the modern, white, and clean aesthetic of the physical store, located in Amelia Island, FL. Overall, the box is like a little piece of the store, bringing a bit of that coastal charm wherever it goes.