Mondello Park
Driving revenue for the 'Mondello Experience' gift market
Mondello Park is the only Motor Racing Circuit in the Republic of Ireland, offering a full range of car, motorcycle, rally cross and drifting events, shows, driving experiences and corporate days.
As an agency, we were tasked with creating a campaign designed for the Christmas market, targeting various demographic groups, and telling the story of Mondello Park experiences as appealing gift options for all.
Firstly, the key purchase audience was segmented and a unique campaign for each group was created. I developed a series of creative concepts for each audience segment, with final art spanning email graphics, landing pages, social posts and animations.
A media placement campaign was built using ‘owned’ media (email, landing pages and SEO), ‘earned’ media (Facebook, YouTube, Social sharing) and ‘bought’ media (PPC, Display, RTB and Remarketing).
Results
The successful engagement of a broader audience for Mondello Park with multiple percentage growth over the targeted period.
