British Libraries Day
Campaign Design / Guerrilla Advertising / Branding
Brief
There is a steady decline in the number of local libraries throughout Britain’s towns and cities. Thus, the challenge is to persuade the public that local libraries are an important part of a community and offer a host of benefits for people of all ages, encouraging more people to visit more often.
Creative Challenge
Inspired by The British Library to use the visual communication to engage people to visit the library instead of just searching in the Internet.
What do I need to do?
Create a campaign including logo, guerrilla advertising and crafts that engages people of all ages and encourage more people to visit libraries more often.
Statistic Analysis
Development
Banner
Poster
Brochure
Final Design
Considering those people who are unable notice this kind of advertising in the public, I still want to use another way to let them know British Library Day. It is suggest that most of people who are living in UK like to use Google and setting Google as a homepage. In addition, Google would change their logo on some big festivals which is called Google Doodle and I figure out I would do Google Doodle and let it help me to make an advertisement.
