Pregnancy Care Campaign
A journey of transformation, celebrating care.
PROJECT
Pregnancy Care campaign
CLIENT
Roche Diagnostics International, Switzerland
WHAT WE DID
Creative Strategy, Art Direction, Copywriting, Editing, Graphic Design, Photo Animation.
OVERVIEW
Our clients approached us to develop and produce an awareness campaign to inform clinicians, laboratory professionals and healthcare leaders about the Roche Diagnostics women health portfolio of tests. Using our OH37 experiential approach our teams created and produced a campaign that captured a women’s journey of pregnancy. Leveraging a global strategic platform, the campaign takes the viewer into four critical stages of the journey, providing a story for every stage of pregnancy. The campaign highlighted the direct benefits to the patient while raising awareness and delivering knowledge essential to the viewers.
The campaign concept adopts a from – to approach proving the viewers with a send of forward momentum. While the visuals of the hero patient change, over the course of the pregnancy while highlighting the diagnostics that can be performed at each stage. The campaign was supported with material and content that provide medical evidence to support the campaign claims.
Key Visual Adaptations
Global with a local mindset, OH37 understands your global marketing needs, capably crafting communication that resonates in your select markets
Middle East & North Africa
Arabic Language support
Localization with an understanding of the nuances that ensure the successful adoption of the campaign in your select market.
Asia-Pacific
Asian Languages support
Creating global campaigns that enable easy adoption.
Campaign Guidelines Documents
Establishing rules to ensure consistency
Campaign Guidelines
Standardize your marketing efforts, globally.
OH37 provides campaign and communication guidelines that outline the strategic approach and the rules required for localization efforts. Standardizing production and ensuring consistent rollouts, OH37 also designs and produces working artwork adaptation templates.
Digital Support
Online content, writing, editing and design.
OH37 delivers digital assets to support campaign efforts, ranging from micro-sites, supporting emailers, blog posts, to virtual presence assets.
Digital Marketing
Extending the design experience into your marketing mix
Localizing campaign material based on your tools, and to support your internal workflows.
Brochure Design
Digital and E-Books taking a deep dive into your content.
Designing, and producing marketing and sales collateral, both integral in a campaign, also a great opportunity to establish a dynamic engagement with your audience.
Social Media Support
Connecting with your audience
OH37 designs and produces effective social media posts and campaigns, helping you reach your audience to communicate and engage.
Virtual Experience
A platform to communicate, engage, and enrich your marketing mix.
Sometimes real world engagements can be challenging, and a platform to facilitate an online event can bring you closer to your audience. Designed to engage, event visitors can watch live talks, consume content, and experience your brand and services in a tangible way from the comforts of their office, home, or phones.
Contact us to create your next campaign experience
DELIVERABLES
Concept, Design, Strategy, Content Planning, Content Creation, 2D Photo Animation, Photography Re-touching, Image Creation, Copywriting, Design, Layout, digital production, development.
Concept, Design, Strategy, Content Planning, Content Creation, 2D Photo Animation, Photography Re-touching, Image Creation, Copywriting, Design, Layout, digital production, development.
LOCATION
Switzerland
Switzerland
CLIENT
Roche Diagnostics International
Roche Diagnostics International
YEAR
2021
2021
CREATIVE & STRATEGY
Melo Infante
Hadi Hawili
Melo Infante
Hadi Hawili
ART DIRECTION
Melo Infante
Melo Infante
COPYWRITING
Bojan Preradovic
Bojan Preradovic
GRAPHIC DESIGN // PHOTO RETOUCHING
Tonin Kim
Tonin Kim
KEY VISUAL ANIMATION
Jonathan Tighe
Jonathan Tighe
DEVELOPMENT
Excite
Excite
