El Laila Yadoob | Ramadan Campaign
Our team embarked on creating a social media campaign aiming for virality.
It was crucial for me to ensure that our plans resonated emotionally with the right audience to maximize effectiveness.
It was crucial for me to ensure that our plans resonated emotionally with the right audience to maximize effectiveness.
I decided on a nostalgic theme, tapping into the fond memories many of us have from the past.
I worked diligently to evoke emotions that would prompt people to engage and reminisce about their own cherished moments. Our campaign focused on the anticipation of TV ads during Ramadan in Egypt, featuring beloved influencers and actors alongside brands like Orange and Vodafone.
I took the lead in naming the campaign, crafting the script, and developing the storyboard. It was a collaborative effort, but I played a pivotal role in shaping its direction and execution.
Agency: Interface
Script, storyboard & content creation: Riham Sherif
The art director and montage editor of the project: Farah Sherif
Intro and outro: Kareem Bakry
Typography: Ibrahem Embaby
Voice Over: Nour Allam
Intro and outro: Kareem Bakry
Typography: Ibrahem Embaby
Voice Over: Nour Allam
