Thrivent Capital: Unlocking Growth Potential
Thrivent Capital is a dynamic force in the financial landscape, dedicated to empowering mid-sized businesses. Their team of experts acts as a bridge, connecting financial institutions with growth opportunities. This expertise fosters financial inclusion and propels success for businesses on a global scale.
Leveraging a Strong Foundation
While Thrivent Capital already possessed a well-established brand identity (logo and color scheme), they recognized the potential to elevate their visual communication. We understood the importance of maintaining brand consistency, so we built upon their existing foundation.
Enhancing Brand Storytelling
Our design approach involved incorporating new visual elements and 3D abstract assets. This strategy aimed to enhance the storytelling capabilities of their brand identity, visually communicating their commitment to innovation and growth alongside their established brand essence.
A Collaborative Journey
Throughout the project, we maintained close communication with Thrivent Capital's team. This collaborative approach ensured the final design solutions seamlessly integrated with their existing brand identity and effectively conveyed their core values and vision.
This introduction borrows the structure of the Beans United case study, tailoring it to Thrivent Capital's specific situation and design goals. It highlights their existing brand elements, explains the rationale behind our design approach, and emphasizes the collaborative nature of the project.
