CATCH A TIGER
Brand identity
Brand identity
CATCH A TIGER is a brand of natural cosmetics, mainly for young people. The unique compositions help with skin problems, properly moisturizing and caring. The wide assortment means that even the most demanding skin can be significantly improved with CATCH A TIGER products.
CATCH A TIGER's branding process is definitely much more than a distinctive and dynamic visual identity. It's a complete communication language with strong typography, a wide color palette and expressive key visual elements. All this to fully tell the brand's story and build the right associations in the audience.
In the logo we combined two elements: the letter "A", which is the central element of the brand's name and a simplified tiger's snout. This alludes to the idea of the brand - to find within oneself and catch the hidden beauty that is the basis for gaining self-confidence. "Dare to!" - is a simple and decisive brand slogan.
We developed a set of tools for the branding process. The responsive CATCH A TIGER brand mark system, through defining elements of the visual identity like the color scheme (in relation to the products and their purpose), typography (decisive, one-element). The Key visual is based on two elements: the shape of the letter "A" and the characteristic tiger stripes. The brand communication was described with clear rules in its brand book.
Product visuals are presented thanks to the owner of the CATCH A TIGER brand.
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