In early 2024, we created and launched Nissan's new communication platform, "Defy Ordinary”. To kick off this platform, Nissan tasked us with promoting the iconic Juke model. Historically, the Nissan Juke has always had a polarizing and original design. It was time to celebrate both those who love it and those who love to hate it.
ECD : Philippe Rachel & Carl Harborg / Creative Team : Italo Canepa Rebolledo & Javier Pizzaro Pérez
