Beyond the Elevator
We developed this "Get to Know Your Biggest Customer" awareness campaign to educate farmers about the importance of quality soy. Encouraging them to think "Beyond the Elevator," we grabbed their attention with a silly visual and thought-provoking copy.
Support US Livestock and Poultry Industry T-Shirts
In protest of several universities adopting a 'Meatless Monday,' the United Soybean Board wanted to hand out T-shirts at these schools to show that meat consumption supports the United States poultry and livestock industries.
To keep it fun (and so that college students would actually wear the shirts), we decided on the Suess-esque font and the quirky quip on the front of the shirt. The USB logo and messaging went on the back, as you see below.
To keep it fun (and so that college students would actually wear the shirts), we decided on the Suess-esque font and the quirky quip on the front of the shirt. The USB logo and messaging went on the back, as you see below.
Barnyard Dash
Art Direction: Alyson Snelling
Fabrication: Craftsmen Industries
The Kentucky Soybean Board wanted a fun, easy to play board game to display at county fairs around the state. We created a card-draw style game with oversized game pieces to educate and engage fair-goers of all ages. The finished game covered four tabletops and featured over 40 colorful, educational game cards.
Fabrication: Craftsmen Industries
The Kentucky Soybean Board wanted a fun, easy to play board game to display at county fairs around the state. We created a card-draw style game with oversized game pieces to educate and engage fair-goers of all ages. The finished game covered four tabletops and featured over 40 colorful, educational game cards.
