In Mexico, we believe having a taco is a way to pamper ourselves, feed the soul, and comfort the body.
Nanu has a clear objective, to be your companion in a time where the challenges are many and hours are not enough to find the balance between a healthy life and the pleasure of enjoying foods that make us feel close to home.
We built an identity and packaging system that finds its inspiration in the popular graphics seen at the kitchens where the most authentic foods in our country are being served, those places from which intense and warm emotions emanate caused by the delight of familiar flavors that make us connect with our family, friends or even strangers. Food is the best way to bond with others and ourselves.
Our name was born from the Mixteca, one of the mother languages of Oaxaca. Meaning “the act of hugging oneself”, we were not only aiming to evoke the deepest roots of Mexican culture but also invite us to cuddle ourselves through the foods that warm our hearts. Nanu is an accomplice of our tastes and habits in a world where pursuing dietary alternatives and preserving our roots are real necessities.
Credits.
Brand Strategy & Naming
Nora Muñoz, Fernando Guerrero
Graphic Design
Fernando Guerrero
Production Assistants
Nora Muñoz, Karina Morales, Abigail González
