Cycle Of Quality: Global Brand Campaign

Cycle Of Quality:
Global Brand Campaign

Advertising campaign 3d animation motion graphics animation cinema 4d 3D science Health брендинг

The Cycle of Quality Campaign and key visuals

OH37 was tasked to address communication challenges though a campaign.
OH37 developed the campaign strategy, manifesto, and campaign story. Guiding viewers to the understanding that quality is a fundamental driving force for our clients companies culture.
The campaign story follows the interaction of three key players – a clinician, a lab manager, and an R&D researcher. As they work together to develop the next diagnostic innovation, all three personas are linked trough an ever evolving never ending cycle of quality. Centered on the patient, while providing them with quality care. The campaign key visuals are displayed below.

The cycle of quality

Campaign Strategic Graphic

Connecting our client’s aspirations with those of the audience, we formulated a cyclical narrative that highlights how quality is imperative in every step.

The Cycle of Quality – campaign video

PROJECT

Quality campaign

CLIENT

Roche Diagnostics International, Switzerland

WHAT WE DID

Strategy, Creative & Art Direction, 360 campaign, photo shooting, 3D Modeling, Graphic Design, Animation, Motion Graphics, 3D Motion Graphics, Production Management, Script Writing, VO Recording.

OVERVIEW

Only Happiness Thirty Seven conceptualized the Quality Campaign to address and highlight: quality. The brand campaign was created to complement, support, and raise awareness. The campaign’s central focus is on the ultimate well-being of the patient.

Taking a clinical approach with the campaign video, we developed a visual direction that captures the essence of quality; quality in material choice, in the animation strategy, and in the use of a custom music track to create a sound that resonated the same feeling.

The 3D animation takes viewers on a journey into different worlds, each stylized with its unique flavor to reflect the persona captured in the story line. Distinctly, the photography was used to connect with the target audience on a more human level.

From animated key visuals to dynamic infographics and an events intervention kit, the Quality Campaign was created with the strategic guidance and the assets needed to support the complete roll out of a global enterprise.

Campaign guidelines

"Ensuring consistency in messaging, design & global deployment."

To support the campaign roll out, OH37 writes and produces guidelines that provide instructions for the implementation of the campaign assets. Brand guidance, assets, and templates are created with instruction to ensure homogenous and unified output.

The magic is in the details

“The digital experience”

The campaign extends across several digital platforms, taking shape based on the intended usages. Using interactive presentations and engagement opportunities, the campaign storyline draws in viewer's attention and doesn't let go.

Web presence

“Dynamic content and a robust web presence”

Supporting the campaign is a dedicated webpage driven by dialogue that guides viewers through the creation of the digital content.

Social media support

Social media ads were created to foster conversation about quality, connecting viewers and clients through online interactions. Animated visuals helped the campaign stand out in the postings, garnering an elevated click rate, and peaking interest in what the campaign was about.

Infographics

Animated infographics with a simple, clean design highlighted and supported the campaign’s strategic objectives, disseminating key information while pushing campaign objectives.

Event support

Delivering the complete campaign experience

Bringing campaigns to life not just in digital formats, but also on the ground in traditional spaces is of vital importance. OH37 designed the Quality Campaign with real-world considerations, providing assets and guidance for its seamless rollout in real, digital, and hybrid situations.

Resources such as digital engagement tools, decorative features, and live interaction setups were instituted to support the overall campaign, then made accessible worldwide so marketers could utilize the resources to convert the campaign story into tangible engagement.